Megarich capitalise on the virus

These mega rich think the virus is some sort of great leveller

: we may have more money than god ,

but we are human and susceptible just like you !

Off the back of this they feel they have been humbled.

So, filled with a warm sense of fellowship with mankind

they then can’t help themselves tell you all about it on social media .

To a lesser extent ALL celebrity PR output of late

has been about how they ( coz they’re just like you ) are coping in lockdown.

It’s a way of keeping the brand active and relevant whilst trying to humanise them