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Published by jack elliot


Although the term “Truth-Post” was unknown

until last decade,

its practical use could be seen from the ancient history. From the ancient days,

leaders have used the appeal

of the emotion of people to obtain their trust and loyalty and fulfilling their own agenda.

Those emotions are affection, hate, pity, ridicule and other. 


According to Oxford Dictionaries,

the term post-truth was first used

in a 1992 essay

 about the coverage of the Iran–Contra scandal

and Persian Gulf War

and stated that “we, as a free people,

have freely decided that we want

to live in some post-truth world.” 

 In a “post-truth political environment”

 using the term “the post-truth presidency”

in an analysis of the misleading statements

made by the Bush administration after 9/11.

The term “post-truth politics” was defined as

“a political culture in which politics

have become almost entirely disconnected from policy.”

The post-truth plays a key role

in politics around the world.

The use of post-truth in politics

gave birth to a new term

called “Post-Truth Politics.” 

The term “Post-Truth” took the fame in 2016 after the presidential election in the United States

and the 2016 referendum on membership on the European Union in the United Kingdom.  


Post Truth politics and the presidential election

in the United States in 2016 has a big connection.

The victory of Donald Trump as the president

of United States was not a coincidence.

Post Truth played an important role

in his victory in the United States Presidential election.

Donald Trump misled the people of United States

by using their appeal to emotions

which are hate for Muslims in the US,

the illegal immigrants from Mexico

and lack of jobs for Americans

was because of the immigrants coming from Mexico.

And this worked for him to that extent

that he  won the elections and became

the President of the United States.

The defining characteristic of post-truth politics

is that the politicians continue to repeat

their talking points in their campaigns,

even when those points found

untrue by the media and experts.


The United Kingdom European Union

membership referendum,

also known as the EU referendum

and the “Brexit” referendum,

took place on 23 June 2016

in the United Kingdom (UK) and Gibraltar

to determine the support for the country

either remaining a member of or leaving,

the European Union (EU).


The use of post-truth politics

could be seen during the Brexit Referendum.


During the British EU referendum campaign,

Vote Leave which was an organisation

that campaigned for a Leave vote

in the United Kingdom European Union

membership referendum, 2016

made repeated use of the claim

that EU membership cost £350 million a week,

although later started to use the figure as a net amount of money sent directly to the EU.

This figure was described as “potentially misleading”# by the UK Statistics Authority,

as “not sensible” by the Institute for Fiscal Studies,

and was rejected in fact-checks by BBC News,

Channel 4 News, and various other individual experts.

Vote Leave organization nevertheless

continued to use the figure

as the main feature of their campaign

until the day of the referendum came.

The advancement of technology

has made the social media

an undeniable part of our lives.


Today anyone can post their opinions on the internet

and people support them.

If a majority of people support that opinion

it becomes the fact for the people.

Social media have played a very important role

in the Post-Truth era.

The politicians use social media

to reach out to the people.

Get familiar with their emotions

and use those emotions to draw their support

by affirming those opinions.

The use of clickbaits

is another way of engaging with the emotions of people.

Clickbaits are the article with titles

which are dubious in nature.

They create a sense of curiosity in the reader’s mind, exploiting their emotions.

The emotions usually are the fear,

happiness, doubt, misery and so on.

The content of such clickbait article

is usually very naive and doubtful

which is not reliable and credible.

This kind of clickbaits

plays a key role in the campaigns of politicians.

 We are not sure that we are living

in the Post-Truth era or not,

but it is widely used in the global politics

and also on the social media.


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