Although the term “Truth-Post” was unknown
until last decade,
its practical use could be seen from the ancient history. From the ancient days,
leaders have used the appeal
of the emotion of people to obtain their trust and loyalty and fulfilling their own agenda.
Those emotions are affection, hate, pity, ridicule and other.
According to Oxford Dictionaries,
the term post-truth was first used
in a 1992 essay
about the coverage of the Iran–Contra scandal
and Persian Gulf War
and stated that “we, as a free people,
have freely decided that we want
to live in some post-truth world.”
In a “post-truth political environment”
using the term “the post-truth presidency”
in an analysis of the misleading statements
made by the Bush administration after 9/11.
The term “post-truth politics” was defined as
“a political culture in which politics
have become almost entirely disconnected from policy.”
The post-truth plays a key role
in politics around the world.
The use of post-truth in politics
gave birth to a new term
called “Post-Truth Politics.”
The term “Post-Truth” took the fame in 2016 after the presidential election in the United States
and the 2016 referendum on membership on the European Union in the United Kingdom.
Post Truth politics and the presidential election
in the United States in 2016 has a big connection.
The victory of Donald Trump as the president
of United States was not a coincidence.
Post Truth played an important role
in his victory in the United States Presidential election.
Donald Trump misled the people of United States
by using their appeal to emotions
which are hate for Muslims in the US,
the illegal immigrants from Mexico
and lack of jobs for Americans
was because of the immigrants coming from Mexico.
And this worked for him to that extent
that he won the elections and became
the President of the United States.
The defining characteristic of post-truth politics
is that the politicians continue to repeat
their talking points in their campaigns,
even when those points found
untrue by the media and experts.
The United Kingdom European Union
also known as the EU referendum
and the “Brexit” referendum,
took place on 23 June 2016
in the United Kingdom (UK) and Gibraltar
to determine the support for the country
either remaining a member of or leaving,
the European Union (EU).
The use of post-truth politics
could be seen during the Brexit Referendum.
During the British EU referendum campaign,
Vote Leave which was an organisation
that campaigned for a Leave vote
in the United Kingdom European Union
membership referendum, 2016
made repeated use of the claim
that EU membership cost £350 million a week,
although later started to use the figure as a net amount of money sent directly to the EU.
This figure was described as “potentially misleading”# by the UK Statistics Authority,
as “not sensible” by the Institute for Fiscal Studies,
and was rejected in fact-checks by BBC News,
Channel 4 News, and various other individual experts.
Vote Leave organization nevertheless
continued to use the figure
as the main feature of their campaign
until the day of the referendum came.
The advancement of technology
has made the social media
an undeniable part of our lives.
Today anyone can post their opinions on the internet
and people support them.
If a majority of people support that opinion
it becomes the fact for the people.
Social media have played a very important role
in the Post-Truth era.
The politicians use social media
to reach out to the people.
Get familiar with their emotions
and use those emotions to draw their support
by affirming those opinions.
The use of clickbaits
is another way of engaging with the emotions of people.
Clickbaits are the article with titles
which are dubious in nature.
They create a sense of curiosity in the reader’s mind, exploiting their emotions.
The emotions usually are the fear,
happiness, doubt, misery and so on.
The content of such clickbait article
is usually very naive and doubtful
which is not reliable and credible.
This kind of clickbaits
plays a key role in the campaigns of politicians.
We are not sure that we are living
in the Post-Truth era or not,
but it is widely used in the global politics
and also on the social media.