They call it Hallyu, the Korean wave:
the idea that South Korean pop culture
has grown in prominence
to become a major driver of global culture,
seen in everything from Korean dramas on Netflix to Korean skincare regimens dominating
the cosmetics industry to delicious Korean tacos on your favorite local menu.
And at the heart of Hallyu is the ever-growing popularity of K-pop — short, of course, for Korean pop music
K-pop has become a truly global phenomenon thanks to its distinctive blend of addictive melodies, slick choreography and production values, and an endless parade of attractive South Korean performers who spend years in grueling studio systems learning to sing and dance in synchronized perfection.