It’s no secret that algorithms power much of the technology we interact with every day, whether it’s to search for information on Google or to browse through a Facebook news feed.
What’s less widely known is that algorithms also play a role when we apply for a loan, for example, or receive a special marketing offer.
Algorithms are practically everywhere we are today, shaping what we see, what we believe and, to an increasing extent, what our futures hold.
Consumers interact with algorithms on a daily basis, whether they know it or not,
To date, we have very little insight as to how these algorithms operate, what incentives are behind them, what data is used and how it’s structured.