Abraham Maslow was somebody that had questioned the assumptions
that pain avoidance and tension reduction motivated most human
He believed that if we are to investigate the prime movers
of humanity, we must focus not merely on avoidance behavior but look
at seeking behavior as well.
Whereas pain avoidance and tension
reduction often lead to behavior that could be characterized as the
easy way out, for most it is not enough to merely remain inert until
threat prompts an avoidance response.
Maslow believed that the
significance of our lives constitutes more than just the sum total of
our avoidance responses.
It is the striving for growth, happiness, and
satisfaction that seems to inspire us to go beyond the minimal effort
to sustain life and to put forth the effort required to enable us not
only to improve ourselves but to improve our lot in life as well.
The need to strive toward fulfillment and enhancement that Maslow
advocated appears especially well suited to explaining why some
married couples are fairly satisfied with how their financial affairs
are managed, whereas for others, the degree of dissatisfaction with
their financial situation leads to divorce. In many eases, the married
couples who are satisfied have been able to establish a budget that
provides not only for the maintenance of life but for the enhancement
of the quality of their lives as well.